We will stay firmly rooted in Chinese culture. We will collect and refine the defining symbols and best elements of Chinese culture and showcase them to the world. We will accelerate the development of China's discourse and narrative systems, better tell China's stories, make China's voice heard, and present China as a country worthy of friendship, trust and respect.
Honor belongs to those who prioritize ethics over profit, while disgrace befalls those who place profit above ethics
发布时间：2026-08-19 09:31:48 | 来源：中国网-中国习观 | 作者： | 责任编辑：丁素云
Chinese civilization is an epic that has never been interrupted. Traces of human presence stretching back a million years, cultural sparks kept alive for 10,000 years, and a civilizational river spanning more than 5,000 years have converged to form the profound heritage of this land. It is not only the spiritual root that sustains the continuous vitality of the Chinese nation, but also, with its unique wisdom and magnanimity, contributes irreplaceable Eastern splendor to the landscape of world civilizations. Those cultural imprints embedded in the nation’s blood veins traverse time and space, throbbing vibrantly in the contemporary era.
Chinese Cultural Wisdom Term of the Issue:
Honor belongs to those who prioritize ethics over profit, while disgrace befalls those who place profit above ethics.
——Xun Zi
Executive Producer:Yu Li
Creative Planner:Ding Suyun
Copywriter:Cao Chuanchuan Zhang Pengpeng
Produced by China Xi Theory Studio